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Moving the Needle on the Pricing Maturity Model
Law firms’ pricing and legal practice management teams have discovered that engagement pricing is no longer limited to just one methodology. Clients are not all the same, and requirements vary even within each business. As a result, pricing is becoming more strategic, with many variables to consider — including resource availability, billing compliance, and non-associate costs — and the right pricing technology can provide more flexibility and accuracy to pricing teams, more profitability to lawyers and partners, and more transparency to clients. How can firms advance their pricing maturity models? Forward-thinking firms have discovered that adding modern technology — including AI, predictive modeling, and other data science tools — to the mix can result in meaningful benefits for their people, profits, process, and data.

Join Jill Nelson, Senior Director of OnePlace for Finance from Intapp and special guest Toby Brown, Chief Practice Management Officer from Perkins Coie for a discussion about how today’s technology can help pricing and legal practice management teams to provide firmwide scale, increase profitability, improve operations, and effectively harness data.

• Learn how modern technology can help your firm advance its pricing maturity model and improve engagement profitability.
• Hear from firms that have embarked on this modernization journey as they share their approaches, challenges, and goals.
• Discover how data is foundational to an empowered pricing practice, and can be leveraged to create benefits across the client lifecycle.

Dec 18, 2019 01:00 PM in Eastern Time (US and Canada)

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Jill Nelson
Senior Director, OnePlace for Finance @Intapp
Toby Brown
Chief Practice Management Officer @Perkins Coie
Toby Brown is the Chief Practice Management Officer for Perkins Coie. In this role, Toby works with firm partners and clients to develop pricing arrangements and service delivery models that drive successful relationships. This includes practice management, pricing, legal project management, lateral partner recruiting, practice innovation, and alternative staffing approaches. Prior to his current role, Toby served as the Chief Practice Officer for Akin Gump, and served in pricing roles for both Vinson & Elkins and Fulbright & Jaworski. Before joining Fulbright, Toby served as a Director for the Utah State Bar. Toby presents nationally on legal pricing, practice management, knowledge management, marketing, technology, and law firm management for associations, law firms, legal departments, law schools, and paralegal programs. He is the founder of the P3 Conference, and chairs the Client Value group that owns the conference.